Tiki University

Session 4: Maximizing Sales

Flash Sales is a tool to help sellers increase sales efficiency by introducing products through promotions, thereby helping products reach customers better, and at the same time creating motivation to convert into orders. Flash Sales took place with 4 time frames per day of the week. On special occasions, timeframes will be increased so that the sellers can have more chances to reach customers better.

Step 1: Enroll for Flash sales

Seller can enroll for Flash sales by 2 ways: 

  • Case 1: Seller Center – Homepage – Join promotions of Tiki, Sellers will see a Flash sales widget, then click on Register or View all that link to Campaign List page as below, where sellers can choose a specific FS campaign to register.

  • Case 2: At Home page, from the menu list on the left-hand side, sellers choosePromotions/Campaigns to reach Campaign List page.Sellers can choose any campaign to enroll by clicking on “Register”
  • Campaign List page  displays 3 tabs to help sellers manage easily: Upcoming, Running, Finished.
    • Upcoming tab:
      • Calendar to show an overview of upcoming campaigns (Flash sale: orange; Category Deal: green). Note: calendar will specify only a starting day of a campaign.
      • Filter: Flash sales or Registered campaign only
      • List of upcoming campaigns will be shown below based on the time/filter Sellers choose above.
    • Running tab and Finished tab display:
      • View detail: go to campaign detail page
      • View report: link to Growth Center to view Campaign performance report

Step 2: Add products

Case 1: Add product directly

After clicking on “Register”, screen will display 2 tabs:

  • Campaign Info: All campaign information is displayed in this tab. 
  • Registered Product: This tab displays the product list with its status.

Step 2.1.1. Sellers can add product directly at both tabs Campaign Info and Registered Product by clicking on Add product

Step 2.1.2. This screen will display the eligible product list.Sellers can choose products to join.

 

  • To add, sellers choose products from the left table and click on “+ or Add all 
  • To remove, sellers choose products from the right table and click on “x” or Remove all

After selecting products, Sellers click on Next to set price and stock.

Note: This will suggest only products which pass following criteria: 

  • Sales history: 10 quantities sold or revenue > 5 Million VND in the last 30 days.
  • SKU rating should be >=3  or have no rating.

OR:

  • New products have been created in the last 30 days.

Step 2.1.3: Setting price and stock

Tiki’s system will automatically suggest price and stock to be able to join Flash sales, Sellers can keep it the same or change it, then click on Submit. 

Detail:

  • Deal price: deal price must be equal or less than suggested price 
  • Quantity enroll: Quantity of stock must be equal or greater than suggested quantity

Note:

  • If Deal Price and Quantity Enroll is incorrect, the system will warn sellers as above.

  • In case sellers input their own price and stock, but still want to see the suggested price and stock again, they can hover to see them.

Case 2: Mass import products

Sellers can mass import products for Flash Sales by importing a file at tab Registered product:

Step 2.2.1. Download eligible products file, including suggested price and stock.

Format 1: Sellers click on Export eligible products to download import file

Format 2: Sellers click on Import product list, then click on Download import template.

Step 2.2.2. Fill Deal price and Quantity enroll in import file

Note: 

  • Deal Price <= Suggested Price
  • Quantity Stock >= Suggested Stock

Step 2.2.3. Import product list

Sellers click on Import product list (1), then click or drag the file to upload (2).

Step 2.2.4. Check import result.

Import history will list all files that you imported together with Result and action to download the files. Sellers may see some status like “Not yet processed”, or “Processing”, it is due to a large number of files importing for the whole system. Sellers can click the icon “Refresh” next to the Import history, to get the result more quickly.

Step 3. Check product list 

After sellers submit the selection, the system will automatically approve SKU for Flash sales based on the price and stock that sellers input. Sellers can check approved SKUs in the tab “Approved”. 

In the “Approved” tab (before allocation time),  sellers are able to edit the price and stock by clicking on “Edit” or to remove product by clicking on “Delete” as above.

Sellers can export data to view all product list equivalent to status in each tab. 

1. Approved tab

  • All approved products will be shown here. Sellers can change the price and stock two days before FS starts. For instance, FS starts on Oct 8th, sellers are able to edit before Oct 7th. 

2. Allocated tab

  • This tab will show deals which are allocated to a specific date and time-slot. 
  • Allocation happens one day before a Flash sale starts. For instance, FS starts on Oct 8th, sellers can come by Oct 7th evening to see the result. 

3. Running tab

  • On the date of Flash sales activation, deals will be automatically moved to this tab, where sellers can see # of quantity sold for flash sales (real-time) and revenue as well.

4. Finished tab

  • Finished tab displays all product which joined in Flash sales include of informations: timeslot, deal price, selling price, sold/qty enrolled, revenue

5. Rejected tab

  • Deals which are not qualified at the time of allocation (out of stock for instance) will be listed here. Sellers need to monitor saleable stock vs stock promised for FS before allocation time so that their products will not be rejected by the time of allocation.

Now, Sellers can effectively manage all promotions with Promotions Insight feature at the Growth Center, including Flash Sales and Category Deal.

Step 1: At Seller Center, in Growth Center, Sellers click on Promotions Insight.

Step 2: Manage Promotions Insight by Key Metrics and Campaign List.

Details: 

1. Select timeline to view and manage:

  • With this section, sellers can select a timeline to manage promotions such as 7 days, 30 days or self-selected timeline.

2. Key Metrics:

  • Key Metrics section displays a chart with Revenue and Sold SKUs by the selected timeline.

3. Campaign List:

  • Campaign List displays information of all promotion that Seller joined in, such as Running date, total buyers, total orders, sold SKUs, revenue, sold units.