Product listing regulations
- ● Brand registry requirements
- ● Product name requirements
- ● Product image requirements
- ● Multiple-option product listing rules
- ● Regulations on Apple's intellectual property infringement policy
- ● Regulations on banning policies
- ● Reasons for the rejection of product listing
- ● List of Legal documents required for Global sellers and goods
Product image requirements
Creating a standard picture reflects the seller’s professionalism, helps the store look eye-catching, and draws the attention of customers. From there, assist customers in finding information about the product.
The standard size is 1:1 ratio, minimum 1000×1000 px.
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No. |
Acceptable |
Unacceptable |
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Reason |
Disclaimer content |
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1 |
High quality image |
The image is blurry/low quality, bad background set up |
The image does not meet the requirements |
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2 |
The image is in the right ratio and the product and all its features must be clearly visible. The product occupies at least 80% of the frame |
The image is stretched/contracted, the product is too big or too small |
The image does not meet the requirements |
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3 |
The image must be professional photographs of the actual product |
Uploaded images are graphics, illustrations, mockups, or placeholders |
The image does not meet the requirements |
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4 |
Images must accurately represent the product and show only the product that is for sale. |
The image shows excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks, or inset images. |
The image does not meet the requirements |
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The image of the attribute product, the CON product does not match the product name and attribute For example: A shirt product includes 2 variations: (1) Pink Shirt and (2) Blue Shirt -> the product image must correspond to the above 2 variations. |
The image for attribute product does not match configuration attribute/product name |
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5 |
The image must not contain Chinese characters. |
The image contains Chinese characters |
Chinese name/ Chinese picture |
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The image has celebrity information and is not authorized to use |
Do not post content, celebrity images |
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Image copied from a protected product or using an exclusive logo without authorization |
Do not post content, celebrity images |
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1. Images that do not meet the requirement
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Good images |
Refused images |
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Bad images |
Reason |
Disclaimer content |
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High quality image
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Low quality image
Cropped image |
The image needs to be in high quality, not blurred, all features of the product must be clearly visible, the background is clear |
The image does not meet the requirements |
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The picture is to the right proportions |
The image is stretched / contracted |
The image shows the correct proportions of the product, and was not stretched/ contracted; the product occupies at least 80% of the frame. |
The image does not meet the requirements |
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Image was taken professionally |
Mockups/illustration image |
The image must be professional photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed). |
The image does not meet the requirements |
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The image does not have the seller’s logo |
Picture with logo, seller’s website |
The image can not contain seller information (logo, phone number, address,…) |
The image does not meet the requirements |
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Images must accurately represent the product and show only the product that is for sale. |
The background of the image is messy |
The image does not show excluded accessories; props that might confuse the customer; text that is not part of the product. |
The image does not meet the requirements |
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The product is clearly visible |
The product is in the box/packaging |
Images of product in the packaging/box (unless the product is clearly displayed on the box) |
The image does not meet the requirements |
2. Name/image containing Chinese:
- Chinese name
- Product image contains Chinese language
3. Product image of variants does not match configuration attribute/product name
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Multiple-option product name: Men’s summer T-shirt A1453 – WHITE– USA
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Valid image: White T-shirt
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- Invalid image: Back T-shirt
4. List celebrity content and images
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Reason |
The image does not meet requirements |
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The image has celebrity information and is not authorized to use |
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Image copied from a protected product or using an exclusive logo without authorization |
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Image copied from a protected product or using an exclusive logo without authorization |
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