Advantages of products or orders with coupons:

  • Increase the visibility of products.

  • Make the product become more attractive and motivate customers to make purchasing decisions

  • Sellers can measure the effectiveness of the 7-day overview of generated discount codes using metrics like Revenue, Coupon used, Cost, Return on investment, Buyers. (Please hover over the icon (i) to see what each metric means)

You can choose Detailed insights to access the Promotion insight  feature in the Growth Center. You can view a detailed report of the effectiveness of using the coupon code based on various criteria and stages here.

Step 1: Log into the Seller Center, select Marketing center > Promotion tools, then select Coupons (1). The system will navigate you to the Coupons section, please select Create coupon (2).



Step 2: Setting details of coupon

a. Information

1. Coupon name: 

  • Seller set name of Coupon. This name is not shown to customers.  Note: Should set the name that is easy to manage.

2. Coupon code: Code should be short, clear and easy to remember.

3. Publish coupon: 2 status

  • Choose Publish: The discount code IS publicly displayed in the product detail page, on the Tiki website and Tiki App. All customers will see and are able to apply this coupon code when making a purchase.

  • Choose Hide:  Coupon code IS NOT displayed in the product detail page, on Tiki website and Tiki App. Customers can still apply the coupon code when making a purchase (if the customer enters the correct code).

b. Conditions

1. Applicable product: There are 2 options:

  • Store level: Create coupons for all products in the store.

  • Specific products: Create coupons only for selected products (up to 1000 products/time) in 1 of 2 options:

    • Choose products from the product list: Add specific products by clicking on “+” > Click Save.

    • Bulk upload product list: Select Download template to download the Excel file to your computer, then fill in the information and upload the product list by clicking or dragging the Excel file to upload, then click Save to finish.

2. Smart coupon: Based on the data history of sellers and those who have successfully applied the coupon code, Tiki recommends this configuration to optimize coupon usage effectiveness. There are two choices:

  • Show suggestion: Display the system’s recommended discount.

  • Hide suggestion: Do not display the system’s recommended discount.

3. Discount type: 2 options.

  • Fixed Amount: Discount by amount. Minimum value: 5.000 VND; Maximum value: 30.000.000 VND.

  • Percentage: Discount by percentage of product price. Minimum value: 2% ; Maximum value: 99%

4. Minimum requirement: 2 options

  • None: Applies to all order values.

  • Minimum order value: Assign minimum order value to apply coupon.

5. Customer segment: 2 options

  • Apply to all customers.

  • Apply to TikiNOW subscribers.

6. Total number of coupon: Please enter the total number of coupons that are available to be used for all products during the validity period.

7. Max limit usage per customer: Please enter the limit usage of the coupon that applies to each customer.

8. Applicable time

  • Setting the start/end date of the coupon (time, day, month, year).

Step 3: Check all informations of the new coupon

1. Terms and conditions

2. Preview in PDP (Mobile) and preview in storepage (Mobile)

Step 4: Once you’ve double-checked all of the discount code’s details, click Create to finish.

  • If you discover a problem, escape this page and return to the coupon code editing page.

  • Select Create  if you are okay with the Coupon conditions and you want to display the coupon code to all customers on the Tiki website and App.

Step 5: Check status (On-going/Upcoming) of coupons. Please note that the new successfully created coupon will be shown at the Coupon list.

You can edit when the program is in Upcoming or On-going status, specifically:



Actions that you can perform


Coupon code has been generated and is waiting to launch

  • Change all information and conditions (except for Coupon code and Start date).
  • Cancel/Copy the program.


Coupon code is running

  • Increase the number of discount codes.
  • Change the end date: Sooner or later than the previously set time.
  • Cancel/Copy the program.

Please follow these steps:

Step 1: Login to Seller Center, go to Marketing Center > Promotion tools > Coupons > Click on the name of the coupon.

Step 2: On the Coupon detail window, please update the information and click Edit.

In case you want to cancel a discount code (Ongoing or Upcoming), please scroll up and see step 1 again, find the coupon code you want to cancel, in the corresponding Action column, select Complete, then confirm again to end the program.


  • Each coupon must have a different name to another. 
  • The Coupon Cost is charged to the seller. The Coupon Value will be automatically deducted by system directly from product price. Turnover/Cost/ Profits are calculated according to reduced price.

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